Meta is doubling down on its AI efforts in Europe, announcing a new initiative to train its AI models using public content and interactions from EU users. This means YOUR posts, comments, and interactions with Meta AI could directly shape the future of AI understanding of European culture, languages, and history. Beginning this week, EU users will receive notifications detailing how this data will be used to enhance Meta AI. Importantly, Meta emphasizes the right to object: users can opt-out of having their data used for training via a readily accessible form, honoring both previously and newly submitted objections. Private messages remain untouched, and data from users under 18 is excluded.
Meta frames this as a responsibility to build AI specifically for Europeans, capable of grasping the nuances of dialects, humor, and local knowledge. They’re not alone in this approach; Google and OpenAI have also utilized European user data. Meta highlights their commitment to transparency, claiming a more open approach than industry peers. This move follows engagement with regulators, with Meta stating its compliance with European laws and regulations, building upon the launch of Meta AI across Facebook, Instagram, WhatsApp, and Messenger. Get ready: the AI revolution, customized for Europe, is HERE.