FIFA is going full Web3 and this time, it’s doing it on its own terms. The world’s biggest football authority is launching a custom Layer-1 blockchain built on Avalanche, with infrastructure and development support from Modex.
This new chain will become the new home for FIFA Collect, the platform where fans collect, trade, and experience digital football memorabilia. The migration, scheduled to begin after May 20, is more than just a tech upgrade, it’s a strategic leap into the future of fan engagement.
By shifting to a dedicated blockchain, FIFA aims to offer a faster, more scalable, and more secure experience for digital collectors. Avalanche brings high throughput and performance, while Modex is responsible for building the technical foundation and enhancing the overall FIFA Collect marketplace.
The result? A smoother user experience and the foundation for even more interactive features down the line.
FIFA Collect isn’t just a showcase of NFTs, it’s a living archive of football culture. With digital drops that celebrate legendary moments, iconic players, and club partnerships, the platform gives fans a new way to engage with the sport they love.
This blockchain move ensures that FIFA can grow and innovate without limitations, offering features that go beyond static collectibles.
This isn’t FIFA’s first experiment with digital assets. During the 2022 World Cup in Qatar, the organization partnered with various blockchain startups to launch Web3 games and collectible apps.
But this new blockchain signals a long-term commitment to building in the space, not just participating.
To complement this shift, FIFA is also teaming up with Mythical Games to release FIFA Rivals, an officially licensed mobile football game with its own NFT marketplace. Players will be able to trade their favorite football stars as NFTs, adding a new layer of ownership and strategy to the gameplay. With these moves, FIFA is not just keeping up with digital trends, it’s helping define them for the next generation of fans.
As blockchain adoption grows, networks like Solana, Ethereum, Arbitrum, and Monad could be next in line to power major partnerships in gaming, sports, and beyond.