Journalist Ben Black’s April Fool’s prank from 2020, claiming Cwmbran held the world record for roundabouts, was shockingly regurgitated as FACT by Google’s AI. Black, who publishes satirical stories annually on Cwmbran Life, was ‘shocked’ to see the misinformation amplified. Despite marking the story as a prank, Google’s AI tool and other sites used the article to claim Cwmbran reportedly had the world’s highest concentration of roundabouts. He stresses the ease with which fake news spreads, even from trusted sources, highlighting the threat to independent publishers whose content is exploited without permission. Black, usually creating fake news for fun, expressed worry over the AI’s impact and may stop the tradition altogether.