Discord’s ‘Orbs’: Gamifying Ads Before IPO?
Discord is leveling up its advertising game with a new virtual reward system called "Orbs," just as whispers of a potential IPO grow louder. The company is betting that Orbs will boost user engagement with its "Quests" ad format. Quests, found in the bottom left corner of the app on PC, involve users watching product videos or playing games in exchange for virtual goodies. Discord plans to bring Quests to mobile devices in June, expanding its reach. According to Peter Sellis, Discord’s senior vice president of product, Quests have been a hit, with over 70 campaigns achieving a 10% acceptance rate and millions of rewards earned.