OpenAI to Make Super Bowl Ad Debut
OpenAI is set to air its inaugural television commercial during the upcoming Super Bowl on February 9, 2025, in New Orleans. This move marks the company's first significant venture into paid advertising, aiming to highlight its advancements in artificial intelligence. The Super Bowl, renowned for its vast viewership and high-profile advertising slots, has seen the cost for a 30-second spot reach up to $8 million this year. In 2024, the event attracted an estimated 210 million viewers.
Founded in 2015, OpenAI gained prominence with the 2022 launch of ChatGPT, which has since amassed over 300 million weekly active users. In December 2024, the company appointed Kate Rouch, former marketing chief at Coinbase, as its first Chief Marketing Officer, signaling a strategic shift towards more...